A demand side platform is programmatic software for advertisers that provides automated, centralized media buying from multiple sources. RTB ecosystem consists of several types of parties that typically participate in the RTB process (Weiher Figure 1): The ad exchange then sends queries to the demand side platforms (DSP), asking for https://sergioxcdbx.techionblog.com/28165240/fragen-Über-in-app-werbung-revealed