Digital signage performance is often discussed in terms of data. Playback logs and system metrics provide useful insight. In real environments, audience behaviour determines effectiveness. A screen can be active, still have limited impact. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Limits of data-driven https://andrewpracticenotes.blogmazing.com/38546005/notes-on-digital-signage-in-different-settings